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Lin Haiju: what is the current situation of China's plate market?
Source: this station ?? Release time: January 18, 2018 ?? Font size large in Small Print this page
The end of deep distribution brings severe challenges to production-oriented enterprises. The contradiction between production and marketing intensifies the contradiction between manufacturers. The low-end plate can not be seen or understood in the market. However, due to their own immediate benefits, the dealers and the manufacturers could not carry out the reform. The reform means that they are the first to eat crabs. On the consumer side, consumers are influenced by various concepts. In the huge market, they can't find the products they really need. The reason is very simple, because the whole market is like this. This mainly depends on whether the mode of production of the factory can be changed. Many plate production enterprises can not be like Toyota, from the stock production mode to the order production mode. In other words, the production and manufacturing system can not effectively control the inventory and inventory deviation, nor can it produce products that meet the real consumer demand and meet the market development law. Under the pressure of cash flow, the continuous expansion of production capacity and production makes the marketing system of the factory increase sales and marketing efforts, and sell the overproduced products. As a result, there are a large number of products that do not meet the market demand. This is a vicious circle.
In this mode of production, enterprises and sales system can never think from the perspective of consumers and never become the spokesperson of consumers. On the contrary, it can only be a strong promoter of the production system, not a buyer of the channel and its terminal retail stores, let alone a buyer of consumers. Factories are becoming more and more difficult to do, and the trade of plates is becoming more and more difficult. It is also for this reason that products that are clearly not the real needs of consumers should be forced to sell to consumers.
The second problem facing the plate factory is the reversal of the relationship between supply and demand. The result of price reduction and promotion must be a reversal of the relationship between supply and demand. The principle of production is based on efficiency, while the principle of consumers is utility, that is, the value brought by products. Production enterprises can not change the mode of production, and then can not rely on performance to improve the cost performance of products, the result is a vicious circle, product utility decline, supply and demand reverse, consumer LED market and strengthen the sense of sovereignty. These are questions that you can think of without using your head and being a little calm.
Well, the chain reaction caused by this is that the dealers and traders in the middle of the supply-demand relationship take advantage of the advantages of relying on both sides of the supply chain to push the plate production enterprises and the whole supply chain from the perspective of consumers, such as credit, such as reducing the price, forcing the factory to set a price station, not to sell or not to sell. As a result, the profit space of production enterprises is squeezed. If it continues to worsen, it will force the production enterprises into difficulties.
Therefore, in China's plate market to do plate business, we need to first think about these issues, do factories, trade, we must pass this pass.
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