The national economic growth has entered a shifting period, and the traditional building materials and home furnishing market has ushered in a painful period of structural adjustment. Problems such as backward management and trading means, and shrinking market scale have become increasingly prominent. Fortunately, "danger" and "opportunity" coexist, the core value of physical stores is on the verge of collapse, and the traditional value of building materials market is greatly weakened, which will inevitably force the upgrading of terminal channels, "Internet +" era has come! E-commerce is bound to gradually seize the share of traditional trading market!
"Internet +" will not only change the online and offline (o2o) business model, but also leverage the "electricity" mode of traditional building materials market. At present, the development of e-commerce in building materials market is no longer faced with the problem of not doing, but how to do it. However, the development of e-commerce in a single market is faced with many problems, such as the lack of understanding of Internet business model, lack of operation ideas, weak individual strength, lack of team and professional talents, etc., so it is difficult to invest a lot of manpower and material resources to take effect and benefit in a short time. Therefore, the national building materials and home furnishing materials market needs to integrate resources, share platforms and reduce costs in order to obtain a new survival and development space in the new market competition.